Our Team

Our team of professional staff do everything from run the Student Union buildings to provide finance support to student organizations. We encourage you to reach out to us with questions, concerns, and ideas!

Our Organizational Chart

AllADMINISTRATIONCOMMERCIAL ACTIVITIESEVENT SERVICESFACILITIES & MAINTENANCEFINANCEPROGRAMS & MARKETINGSTUD GOV & PROGRAM

staff portrait coming soon — Interim Co-Executive Director & Associate Dean of Students
Tiffany Perales

Associate Director, Event Operations
Marc Quiachon

Gabby-McGrath — Associate Director, Events & Venues
Gabby (McGrath) O’Halloran

Director of Advancement, Cal Band
Barbara Goodson

Assistant Director, Student Governance Advising ASUC
Matt Menor

Assistant Director Student Governance Advising (GA)
Genesis Palacios

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Interim Co-Executive Director & Associate Dean of Students

Tiffany Perales

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Email:tiffanyperales@berkeley.edu

Interim Co-Executive Director & Associate Dean of Students

Jaime Santoyo

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Email:jsantoyo@berkeley.edu

Director, Programs & Marketing

Ariel Feinberg Berson

Ariel oversees programs in the Berkeley Student Union, including the Berkeley Art Studio, the Creative Lab, the Cal Band, and Cal Spirit, as well as the marketing team that supports the Union, its programs, and external clients. For questions about Berkeley Art Studio classes, please contact artstudio@berkeley.edu, and for inquiries regarding the Creative Lab’s design services and classes, contact creativelab@berkeley.edu.

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EMAIL:aberson@berkeley.edu

Director, Business Development & Commercial Activities

Ryan Adelman-Sessler

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Email:ryansessler@berkeley.edu

Interim Director, Student Union Facilities Maintenance and Operations

Andy Hang

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Email:andyhang@berkeley.edu

Associate Director, Event Operations

Marc Quiachon

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Email:marcq@berkeley.edu

Associate Director of Communications & Engagement

K.N. Wilson

Leads communications and digital experience strategy that connects the Berkeley community with Student Union programs, services, resources, and spaces.

Her work spans brand strategy, internal communications, graphic design, website development and management, digital engagement, wayfinding and building signage, and the visual experience of Student Union spaces. She oversees a multi-platform approach across web, social media, email, and digital signage to strengthen awareness, engagement, and connection.

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K_Wilson_Vcard

Email:22knwilson@berkeley.edu

Associate Director, Events & Travel

Theresa Ajari

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Event Venue Coordinator

Luqman Frank

Luqman is an Event Venue Coordinator with the Student Union. Contact him with any questions related to holding events on campus, especially those related to indoor and outdoor spaces managed by the Student Union.

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Email:luq@berkeley.edu

Associate Director, Events & Venues

Gabby (McGrath) O’Halloran

Gabby is part of the Berkeley Event Services team (B.E.S.T.) at the Student Union and has been on campus for over 10 years. Gabby loves planning on-campus weddings, trade shows, and concerts. She can’t wait to help plan your next event!

Pronouns: she/her/hers

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Email:gabriellamcgrath@berkeley.edu

Graphic Designer

Noelle Nunez

Noelle is part of the Student Union’s Marketing & Creative Team. Contact her if you need professional printing assistance, freelance design work, flyer + marketing assistance, or 1:1 design tutoring. Email her for your service requests.

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EMAIL:noellenunez@berkeley.edu

Lead Visual Art Specialist

Danny Neece

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Email:dneece@berkeley.edu

ASUC Financial Services Coordinator

Robert Jittrikawiphol

Rob is part of the Student Union’s Finance Team. He primarily manages finances for ASUC and GA student government, as well as ASUC-sponsored student groups. Contact Rob whenever you have questions on how to support any of those groups. When others think of Rob and his 20+ years of service, they tend to say, “Ask Rob – he probably knows the answer.”

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Email:rjittri@berkeley.edu

ASUC Finance Supervisor

Lincoln Tam

Lincoln is part of the Student Union’s Finance Team. He primarily provides accounting support and compliance for ASUC and GA student government, as well as ASUC-sponsored student groups. Contact Lincoln with questions about how to financially support any of those groups.

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Email:ltam.168@berkeley.edu

ASUC A/P& A/R Analyst

Nguyet Tran

Nguyet is part of the Student Union’s Finance Team. She supports accounts payable (AP) and accounts receivable (AR) for ASUC and GA Student Government, as well as ASUC-sponsored student organizations. Contact Nguyet’s office at asucfinance@berkeley.edu whenever you have questions about payments or deposits.

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Email:nttran@berkeley.edu

Programming Manager

Jill Mattson

Been on campus for over 5 years. When I am not planning events and parties, I love anything outdoors (hiking, swimming, beach time). I also love crafting and baking.

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Email:jill.m@berkeley.edu

Social Media Coordinator

Jennifer Hoang

Jennifer creates content for the Student Union, Event Services, and Art Studio social media streams. Jennifer works closely with her colleagues to create content for our Instagram and Facebook feeds and to keep our digital presence up to date on other web channels.

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Office Manager

Kayla Mell

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Email:kmell@berkeley.edu

Associate Director of Creative Programs, Berkeley Art Studio & Creative Lab

Isabella Schreiber

I’m passionate about working in community-centered organizations and empowering adult learners to grow and enrich their creative pursuits. I have experience in studio operations, project management, and working with students of all ages in arts education. I am a lifelong learner and enjoy exploring media such as film photography, ceramics, and screen printing. I find it paramount to keep in touch with the student experience, which allows me to build deeper connections with the community I serve and the staff I supervise.

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Email:i.schreiber@berkeley.edu

Graphic Designer

Alex Keith

Alex is our Creative Lab Graphic Designer. This means Alex creates designs for our Creative Lab clients, including campus departments, sponsors, and the larger community. If you have a creative request, be sure to email Alex at creativelab@berkeley.edu or fill out this form.

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Email:akeith@berkeley.edu

Reservations and Events Manager

Erika Pe

Erika is part of the Student Union’s Event Services team and manages the reservations for student groups, campus affiliates, and public clients. Contact Erika for assistance with venue reservations, booking policies, and other scheduling-related requests. Outside the Student Union, Erika and her Service Dog, Tobi, love spending time at the beach and binge-watching Netflix series.

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Email:erikape@berkeley.edu

Interim Director, Berkeley Event Services

Gen Delos Santos

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Email:gdelos@berkeley.edu

Event Planner

Eve Mueller

Eve Mueller joins the Event Services team as an Events Coordinator. She has a strong background in planning events both professionally and as a volunteer, with a special focus on student events and community building. When not planning events, Eve enjoys exploring with her family or relaxing at the park with her dogs and an iced coffee.

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Email:eve.mueller@berkeley.edu

Events & Travel Manager

Deepti Scheirer

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Email:d.scheirer@berkeley.edu

Event Specialist

Christina Pickett

Christina is an Events Coordinator here at the Student Union. Christina has 7 years of professional experience planning and executing spectacular events. When not planning events, Christina loves to travel, spend time with friends and family, and shop at Target.

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