Donate
How to give
Contribute to the Cal Student Experience
When you give to the ASUC Student Union you support the student experience directly. Your donation provides critical support to our programs for students including student government, student organizations, student-run programs, and programs for students. We provide naming opportunities to enhance our facilities and make every student feel welcome in the Student Union here at Cal.
SPONSORSHIP
Sponsorship benefits can include advertising on our digital screens, our website, social media, and at our major events. Please inquire at unionmarketing@berkeley.edu for more sponsorship details. Join our sponsorship family or start advertising with us today
Support Our Programs Directly
ASUC STUDENT UNION
Make a gift to the ASUC Student Union and support student government, student organizations, and programming for students. Help fund student events in our spaces.
BERKELEY ART STUDIO
With your gift the Art Studio will be able to fund free art classes for low-income students. Donations also support programming such as our free “CrafterDark” and “Art Cart.”
LEAD CENTER
Your donation to the LEAD Center supports student-centered learning and development by cultivating student leadership.
Naming Opportunities
If you’d like to learn more or take advantage of our naming opportunities, contact us directly.
Campus Living Room
The Campus Living Room is considered the social focal point of the ASUC Student Union. It features ample space for students to study or socialize and is next to the Cal Student Store.
Square Feet 4,245 Gift | $3,000,000
Pauley Ballroom
As the 2nd largest venue in the East Bay, Pauley Ballroom serves as a coveted event space. The space boasts oak paneling, a 30 foot high ceiling, and a wall of floor-to-ceiling windows that reveal remarkable views of Sather Gate and the Campanile.
Square Feet 9,000 | Gift $5,000,000
Stephens Lounge
Adjacent to Pauley Ballroom, Stephens Lounge seats up to 65 guests and is used for gatherings, lectures, and excited brides preparing for their wedding ceremonies.
Square Feet 1,200 | Gift $250,000
Eshleman Hall
Built in 2015, Eshleman Hall is one of the main Student Union buildings. Eshleman Hall is the seat of student government (ASUC and GA), student organizations, the Public Services Center, LEAD Center, Practice and Performance Spaces, and our beautiful meeting rooms. Eshleman Hall is LEED Gold certified.
Square Feet 64800 | Gift $3,000,000
Berkeley Art Studio
The Berkeley Art Studio has been the hub of creativity at Cal for over 50 years. The Studio offers over 500 art classes to almost 3,000 members annually. The Art Studio is seeking a large donation, with naming rights, to create an endowment. Annual revenue from the endowment will be used to fund free art classes for low income verified students in perpetuity.
Square Feet 2400 | Gift $2,000,000
Tilden
Atop the MLK Jr. building, Tilden features stately wood panel walls, majestic stained glass windows, and an open-air patio overlooking the San Francisco Bay. This impressive space is used for large gatherings, events, and wedding receptions.
Square Feet 1231 | Gift $250,000