Advertise
with the Student Union
Advertise with us! Whether you’re a student organization looking to market your upcoming event, or a company looking to grab the attention of students, take advantage of our exclusive advertising reach on campus. We offer on-campus marketing experiences, digital monitor advertising, and more in-depth sponsorship opportunities that can be customized to meet your individual needs.
DIGITAL MONITOR ADVERTISING
We have 22 digital screens throughout the Student Union that rotate images all day! Advertise on our digital screens and catch the eye of students walking by. Advertising is available to campus groups, external groups, and student organizations.
Student Organizations
• Free ads per Registered Student Organization per school year
• Ad runs for 2 weeks (14 business days)
• Ads run for 10 seconds on our loop
• Still image or video with subtitles accepted
• All ads run portrait-style (vertical)
Campus Departments
• Ads run for 10 seconds on our loop
• Still image or video with subtitles accepted
• All ads run portrait (vertical) or landscape (horizontal) style
Pricing:
✶ Weekly: $150
✶ Semesterly: $1,500
✶ Annually: $2,500
Non-Campus Groups or Companies
• Ads run for 10 seconds on our loop / video up to 30 seconds
• Still image or video with subtitles accepted
• All ads run portrait (vertical) or landscape (horizontal) style
Pricing:
✶Weekly: $250
✶Semesterly: $2,000
✶Annually: $3,750
ON-CAMPUS EXPERIENCES
On-Campus Experiences market your brand to the UC Berkeley campus. We offer access to a unique audience of more than 45,000 students, 25,000 faculty and staff, with $497,500,000 in buying power. We provide a space for you in a prime location on the UC Berkeley campus so the right people see your brand! Packages include promotional event advertising on our digital screens and social media in advance of your event.
THE BASIC PACKAGE
• 10 ft x 10 ft space on the UC Berkeley campus
• Tables and chairs
• Promotion on our digital screens 7 days in advance
• Posts and stories on our social media channels
Basic Package Pricing:
$1,000 (Intersection of Bancroft and Telegraph or MLK Jr. Building)
“Premium” days: inquire for price.
*Premium Days include Cal Day, Open House, Calapalooza, Move-In Day, Bear Bites, MyGrad, Homecoming Weekend, GradFest
REQUIREMENTS
Reservation made at least 14 days in advance (larger experiences will require a longer lead time)
• Signed contract
• Certificate of Insurance
1080px x 1080px image for social media and 1920(W) x 1080px(H)-landscape/1080px(H) x 1920 (W)- vertical image for digital ads
Optional: parking permits—$30 per day
On-Campus Experience Promotional Content
Information Needed:
• Date and time of On-Campus Experience
• Short introduction of the business (1-3 sentences), this is to provide students with insight on the business
• Social media handles (Instagram and/or Facebook) to tag in post
Content Needed:
Promotional content for social media need to fit 1080 x 1080 px and 1920 x 1080 (horizontal) or 1080×1920 (landscape) digital monitors need to fit
• Product photos or photo of service
• Alternative: Graphic from the business with logo
• Alternative: We can create a graphic with the information above, but we will need:
*Logo
*Brand assets (colors we can use, graphic assets, imagery)
*Example with previous client:
SPONSORSHIP
Become a sponsor of the ASUC Student Union and your money will go directly to supporting student organizations and programs! Sponsorship benefits include advertising on our digital screens, your logo on our website, dedicated social media posts, and a presence at our major events. Please inquire at unionmarketing@berkeley.edu for sponsorship details.
OUR AUDIENCE
STUDENTS:
Undergraduate | Graduate
With over 45,000 undergraduate and graduate students, UC Berkeley boasts one of the most engaged and diverse student bodies in the nation. Our students alone spend $497,500,000 annually in the Bay Area.
The City of Berkeley’s 116,768 residents are also our customers. The East Bay is a thriving economy at the epicenter of our nation’s tech boom.