Interim Co-Executive Director & Associate Dean of Students

Tiffany Perales

Interim Co-Executive Director & Associate Dean of Students

Jaime Santoyo

Director, Programs & Marketing

Ariel Feinberg Berson

Ariel oversees programs in the ASUC Student Union, including the Berkeley Art Studio, the Creative Lab, and the Berkeley Student Media Center, as well as the marketing team that supports the Union, its programs, and external clients. For questions about Berkeley Art Studio classes, please contact artstudio@berkeley.edu and for inquiries regarding the Creative Lab’s design services and classes, contact creativelab@berkeley.edu.

Director, Business Development & Commercial Activities

Ryan Adelman-Sessler

Associate Director of Facilities Operations

Andy Hang

Associate Director, Event Operations

Marc Quiachon

Associate Director of Communications & Engagement

K.N. Wilson

Leads communications and digital experience strategy that connects the Berkeley community with Student Union programs, services, resources, and spaces.

Her work spans brand strategy, internal communications, graphic design, website development and management, digital engagement, wayfinding and building signage, and the visual experience of Student Union spaces. She oversees a multi-platform approach across web, social media, email, and digital signage to strengthen awareness, engagement, and connection.

Click the VCF icon for a Digital Business Card or scan here

Associate Director, Events & Travel

Theresa Ajari

Event Venue Coordinator

Luqman Frank

Luqman is an Event Venue Coordinator with the Student Union. Contact him for any questions related to holding events on campus, especially as they are related to indoor and outdoor spaces managed by the Student Union.

Associate Director, Events & Venues

Gabby (McGrath) O’Halloran

Gabby is part of the Berkeley Event Services team (the B.E.S.T.) here at the Student Union and has been on campus for over 10 years. Gabby loves planning on-campus weddings, trade shows and concerts. She can’t wait to help plan your next event!

Pronouns: she/her/hers

Graphic Designer

Noelle Nunez

Noelle is part of the Student Union’s Marketing & Creative Team. She runs Creative Lab, the Student Union’s print and design shop, and is a design instructor through the Berkeley Art Studio. Contact her if you need professional printing assistance, freelance design work, flyer + marketing assistance, or for 1:1 design tutoring. Email for your service requests.

Visual Arts Manager

Danny Neece

ASUC Financial Services Coordinator

Robert Jittrikawiphol

Rob is part of the Student Union’s Finance Team. He is primarily responsible for finances for ASUC and GA student government as well as ASUC sponsored student groups. Contact Rob whenever you have questions on how to support any of those groups. When others think of Rob and his 20+ years of service, they tend to say “Ask Rob – he’s probably knows the answer.”

ASUC Finance Supervisor

Lincoln Tam

Lincoln is part of the Student Union’s Finance Team. He is primarily responsible for accounting support and compliance for ASUC and GA student government as well as ASUC sponsored student groups. Contact Lincoln whenever you have questions on how to financially support any of those groups.

ASUC A/P& A/R Analyst

Nguyet Tran

Nguyet is part of the Student Union’s Finance Team. She is responsible for accounts payable (AP) and accounts receivable (AR) support for ASUC and GA Student Government as well as ASUC sponsored student organizations. Contact Nguyet’s office: asucfinance@berkeley.edu whenever you have questions about payments or deposits.

Programming Manager

Jill Mattson

Been on campus for over 5 years. When I am not planning events and parties, I love anything outdoors (hiking, swimming, beach time) I also love to craft and bake.

Social Media Coordinator

Jennifer Hoang

Jennifer creates content for the Student Union, Event Services, and Art Studio social media streams. Jennifer works closely with her colleagues in creating content for our Instagram and Facebook feeds, and with keeping our web presence up to date on other web channels.

Office Manager

Kayla Mell

Associate Director of Creative Programs, Berkeley Art Studio & Creative Lab

Isabella Schreiber

• i.schreiber@berkeley.edu

Graphic Designer

Alex Keith

Alex is our Creative Lab Graphic Designer. This means Alex creates designs for our Creative Lab clients, including campus departments, sponsors, and the larger community. If you have a creative request be sure to email Alex at creativelab@berkeley.edu or fill out this form.

Scheduling Coordinator

Erika Pe

Erika is part of the Student Union’s Event Services team, and manages the reservations for student groups, campus affiliates, and public clients. Contact Erika for assistance in venue reservations, booking policies, and other scheduling related requests. Outside of the Student Union, Erika and her Service Dog, Tobi, love to spend time at the beach, and binge-watch Netflix series.

Events & Venues Manager

Gen Delos Santos

Event Planner

Eve Mueller

Eve Mueller joins the Event Services team as an Events Coordinator. She has a strong background in planning events both professionally and in a volunteer capacity, with a special focus on events for students and community building. When not planning events, Eve enjoys exploring with her family or relaxing at the park with her dogs and an iced coffee.

Events & Travel Manager

Deepti Scheirer

Venue Coordinator

Christina Pickett

Christina is an Events Coordinator here at the Student Union. Christina has 7 years of professional experience planning and executing spectacular events. When not planning events Christina loves to travel, spend time with friends and family, and shop at Target. 

Assistant Director, Building Maintenance

Makossa Sweetwyne

Travel & Events Coordinator

Alexandra Spiliotis

Berkeley AV

Alex Ouyoung

Lead Barista

Deborah Allen-Johnson

Associate Director of Marketing, Brand & Commercial Activities

Gabriella Tassano

Program Advising Coordinator

Lauren Beall

Programming Coordinator

Kiana

Production Services Manager

Corbin Roens

Berkeley AV

Elana Pereira

Director Student Governance & Program Advising

Mickael Candelaria

Caty Chase

Sr. Artist

Gianna Benetti

Ceramics Studio Manager

Ken Becker

Artist

Christina Sanchez

Facilities Coordinator

Karla M. Guerrero

Fundraiser for Cal Bands

Barbara Goodson

Reservations& Classroom Manager

Jamee Bullock

25Live Administrator

Ryan Jones

Director, Campus Activity & Major Events

Tess Hanson

Event Specialist

Caty Chase

Berkeley Audio Visual Project Manager

Justin Wu

Assistant Director, Student Governance Advising ASUC

Matt Menor

Cafe Manager

Huw Thornton

Travel & Events Coordinator

Ingrid Lozada

Facilities Coordinator

Amybelle Ordona

Assistant Director Student Governance Advising (GA)

Genesis Palacios

Guess Experience and Coordinator

Ian Buchanan

Event Planner

Peter Golpeo

Facilities Coordinator

Ysabelle Valdez

Cal Band Coordinator

Brittney Nguyen

Marketing & Print Production Coordinator

Samiyah Alberto

Director of Spirit

Kelly Vernon

Venue Coordinator

Amaya Lim

Financial Services Coordinator

Kai Wu