Contribute to the Cal Student Experience

When you give to the ASUC Student Union you support the student experience directly! Your donation provides critical support to the incredible programs that the ASUC Student Union provides. We also provide naming opportunities to enhance our facilities and make every student feel welcome in the ASUC Student Union.

Become a sponsor of the ASUC Student Union and your money will go directly to support student organizations and programs! Sponsorship benefits can include advertising on our digital screens, our website, social media, and at our major events. Please inquire at for more sponsorship details. Join our sponsorship family or start advertising with us today! 

Our Sponsors


Make a gift to the ASUC Student Union and support student life at Cal.


Your donation to the Berkeley Art Studio provides vital operational support. With your gift the Art Studio will be able to fund programming such as our free “CrafterDark” and “CrafterNoon,” free art classes for low income students, equipment replacement, and more.

Your donation to the LEAD Center supports student-centered learning and development by cultivating student leadership. The LEAD Center advises and empowers individuals, student organizations, fraternities and sororities, student government, and various other campus communities to enhance the co-curricular experience at UC Berkeley.

Your generous donation to the Cal Debate Team will directly contribute to their success. The Cal Debate Team is one of the most successful debate programs in the nation, serving to educate our students and enhance the academic reputation of the University. Our ability to compete at this level is dependent upon the generous support of our alumni and the Cal community.

A current use fund to support the programs and activities of the Student Environmental Resource Center (SERC) at the University of California, Berkeley.


If you’d like to learn more or take advantage of our naming opportunities, contact the Student Affairs Philanthropy Office.

The Campus Living Room

The Campus Living Room is considered the social focal point of the ASUC Student Union. It features ample space for students to study or socialize and is next to the new Cal Student Store.

Square Feet 4,245
Gift $3,000,000

Stephens Lounge

Adjacent to Pauley Ballroom, Stephens Lounge seats up to 65 guests and is ideal for gatherings and lectures.

Square Feet 1,200
Gift $250,000

Pauley Ballroom

As the 2nd largest venue in the East Bay, Pauley Ballroom serves as a coveted event space. The space boasts prestigious oak paneling, a 30 foot high ceiling, and a wall of floor-to-ceiling windows that reveal remarkable views of Sather Gate and the Campanile.

Square Feet 9,000
Gift $5,000,000


Madrone is perfect for any midsize meeting, conference, or event. With windows overlooking the City of Berkeley, this meeting room provides a relaxed atmosphere.

Square Feet 965
Gift $100,000

Tan Oak

Tan Oak’s versatile space can easily adapt to accommodate a wide variety of needs and requests ranging from student group meetings to receptions.

Square Feet 961
Gift $100,000


Tilden features stately wood panel walls, majestic stained glass windows, and an open-air patio overlooking the San Francisco Bay. This impressive space is perfect for large gatherings, events, and wedding receptions.

Square Feet 1231
Gift $250,000